4 Surprising Reasons Why Winter is a Great Time to Put Your Home on the Market

Many sellers neglect to take advantage of the benefits of selling a home during the winter season. This can be a huge home selling mistake for homeowners. Believe it or not, listing your home between December and March can be a huge advantage.

The temperatures may be dropping and a chill is in the air, but that doesn’t mean the housing market is in hibernation. Wintertime is a great time to put your home on the market. In fact, putting your home on the market during this season could be an advantageous move, especially if you follow our presentation tips for selling your home in winter. Here are four surprising reason this rings true:

First-quarter Job Relocations Lead to Serious Buyers

Many companies favor relocating employees during the first quarter of the new year. What this means for you is that there is a small but determined market of buyers desperately seeking a new home, quickly. This select group of home buyers often have credited moving expenses to burn through, which is good news for your asking price. It would behoove you to focus marketing efforts to people in these types of situations. Ask your agent more about strategies you can use to appeal to relocating workers.

Corporate Relocations are Common during Q1

Less Competition for Home Sales Means it’s a Seller’s Market

The winter market is far less competitive for sellers because most people aren’t motivated to list properties until spring.  Most people mistakenly assume there is no point in listing their homes during the cold winter weather, but their loss can be your gain. This smaller inventory of active listings is the perfect platform for launching your home’s debut to the local real estate market. Your home will get less frequent, but far more serious buyers during the winter months.

Homes Often Sell Faster During the Winter Season

Yes, it’s counterintuitive, but it’s true. Homes often sell faster during the winter months, even here in the Shenandoah Valley. There’s no consensus on this strange occurrence. It could be serious buyers, less inventory, or the fact that buyers simply don’t want to endure weathering cold temperatures to trudge through showing after showing. Instead, many home buyers opt to end the process as soon as possible. No matter what the reason for this cold-weather uptick in sales, it’s fantastic news for folks looking to sell their home.

Cold Weather Listings Sell for Higher PricesMore Serious Buyers means a Higher Sale Price

Here’s another surprise for you. Statistics point to higher selling prices for homes listed in the winter months. Again, there are some confounding factors at play with this strange phenomenon. This happy circumstance could be the result of motivated buyers willing to lay it all on the table to close faster. A waning fear of rising mortgage rates could also influence this favorable situation for sellers. Whatever the reason, it works out well for sellers who are finalizing their home sale during frigid weather.


Don’t let this perfect opportunity to get the best price for your property pass you by. Listing your home during the winter months isn’t a waste of time. You’ll be missing out on lots of interested buyers during a time with less competition by waiting until spring to sell your home. Take advantage of this opportunity to sell your home at a premium price by contacting our professional team of real estate agents with a personal touch. As the top real estate team in the Staunton, Waynesboro, and August County area, we can help you navigate the local market and obtain the best possible price for your home.